Busy searching the customer details on disparate platforms in different tabs; Want a way out of this mess? Salesforce has got an answer for you- Integration Cloud. Salesforce now will unlock data across legacy systems, cloud apps and devices to make faster, smarter and reliable decision. Customer experience delivered can be highly differentiated; connected experiences for the customer will definitely drive Salesforce adoption.
Thinking to buy…
The new Salesforce Integration Cloud includes an array of services & tools that make it easy for customers to swim deep into their data — regardless of where it resides — deliver intelligent & connected user experiences across all channels.
Integration Cloud has three layers:
Customer’s data can be accessed in one platform as a single source, ensuring detailed customer information is always at your finger tips. With the acquisition of MuleSoft – One of the leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premises. Integration cloud will continue to grow toward mulesoft’s vision of connected application network with its Anypoint Platform.
Admins can build a single view of the customer across all of their Salesforce deployments as well as their entire network of business systems — all with clicks. Admins can manage all of these connections through a unified console. Platforms can be tailored to deliver specific details that would help to access information faster like profile management, order booking etc
By bringing together Salesforce customer data in new ways, admins can now create a true and personalized customer experience across sales, service, marketing, commerce and more. For example, Lightning App Builder is used to bring in order history data enabling service representatives to transform service Interactions into cross sell and up sell opportunities.
The Edge of Integration Cloud
Improved Collaboration: Enterprises dont just use a single SaaS application. They enjoy an array of services, for example, the sales team may use Salesforce CRM, marketing team may use Marketo, customer service may use ServiceNow. As IT department relies on different solutions for enhanced performance, there needs to be a workflow integration possible. Salesforce makes this collaboration possible through integration cloud.
The Old and New Systems: Enterprises most oftenly run with the legacy application along with the modern. With Integration Cloud you can access data and not worry about compatibility.
Data Flush: Enterprises can now enhance the data using tools like Lusha for enriching data using multiple databases. Salesforce takes the integration principle and makes the data more valuable so that your team is better prepared.
World Class Customer Service: The primary goal of all data integration would be gain a complete view of the customer in front of you. Assessing the needs of the different customer will be done with ease in Salesforce. Enhanced view of order history would give them an edge and deliver superior user experience.
Einstein Analytics: With advances in AI, a business can use embedded intelligence directly. App integration can help you gain instant access and additional capabilities to promote your business move forward with a touch: Mobile phones. Einstein Analytics and live updates with custom apps help make smarter decisions.
AI will pave the way for a new future.
Third Party Apps: Interactive and customizable apps can be used inside of Quip. They are directly linked to Salesforce AppExchange. Altify, Draw.io, and Vidyard. Customers can now quickly navigate deals, design infographics, link videos and more within a single Quip document.
Here at Standav believe Salesforce is the go-to tool for all your sales demands. To know more, Contact us we are just a click away.